Agenda item

MaybeTech and Pop Up Business School

Minutes:

The Principal Economic Development Officer provided the Committee with a presentation on two Economic Development updates: MaybeTech “Digital High Street” and Rebel Business School.

 

The presentation can be viewed on the link below:

https://democracy.gravesham.gov.uk/documents/b13883/MaybeTech%20and%20Pop%20Up%20Business%20School%20-%20Presentation%20Monday%2021-Jun-2021%2019.30%20Strategic%20Environmen.pdf?T=9

 

The following points were raised during discussion on the subject of MaybeTech:

 

·         Following a question on the statistics available to show the usage of the site and transactions as a result of notifications, the Senior Economic Development Officer informed Members that there is a dashboard available for the Council (following investment) which would show all participating retailers and the transactions as a result of the platform by consumers who have registered their bankcard. A retailer will also have access to see where a consumer has spent as a direct consequence of receiving a phone notification, as subsequent transactions can be followed back to the original purchase.

·         The Senior Economic Development Officer highlighted that the business listings will be available free of charge to retailers for the first 12 months, this will allow retailers time to build momentum on the platform and retailers are able to leave the platform if it is not successful for them. After the free 12 month trial, the assumed basic price of membership is £420 per year.

·         Following a question about case studies of town centres which have used the platform and their success as a result, Nuneaton in Warwickshire was used as an example of an area which has benefited from the platform. The officer will forward Members case studies after the meeting.

·         A Member asked what differentiates the platform from a standard community page which lists all retailers within a local area? The Senior Economic Development Officer highlighted that local retailers would benefit from the online traffic that the platform receives. Furthermore, the platform has the ability to collect data from existing social media feeds and websites in order to generate a skeleton page for retailers. The platform offers the ability to collaborate with social media and will enable a wide selection of offers to be redeemed. The platform also offers regular training sessions which are advertised, this would help traders with social media management and how to manoeuvre the platform.

·         Following a question on how long MaybeTech had been trading, the Senior Economic Development Officer explained that he would find the exact amount of time and forward it to Members after the meeting.

·         Members noted that by signing up and using the platform, consumers are authorising other retailers nearby to send them notifications through their phone.

·         There are strict Privacy Agreements in place to restrict access to who can see a consumer’s spending habits. Moreover, transactions are anonymised and a consumer’s personal data is protected.

·         The platform is not restricted to Gravesham residents, a visitor from a different location passing through Gravesham would receive notifications about the offers by local businesses if they were already signed up to the platform.

·         The Senior Economic Development Officer explained that the fully funded 12 month trial will start from the date that the trader signs up to the platform.

·         The Senior Economic Development Officer highlighted that there are only 16,000 listings available for businesses across the whole of Kent funded by Kent and Medway Growth Hub.

 

The following points were raised during discussion on the subject of Rebel Business School:

 

·         The Council has provided Rebel Business School with a list of 40 stakeholders considered close to the community, in order to allow Rebel Business School to engage with them by making direct contact and explaining the offer.

 

The Chair thanked the Senior Economic Development Officer for the presentation and Members noted the information contained in the MaybeTech and Pop Up Business School presentation.

 

 

Supporting documents: